B2B Data Provider for Intent, Audience & Identity

Maybe you need more automation, or tools for scraping LinkedIn specifically, or access to buying intent signals. You’ll reach the right people faster, without digging through outdated lists or relying on guesswork. That matters a lot if your team relies on data that’s already in place.

These data providers also help businesses improve operations by giving information about customer behavior, preferences, and needs, which increases lead generation and customer satisfaction. These data providers collect, organize, and deliver valuable information that businesses use to target specific accounts, identify potential customers, and make marketing strategies. UpLead aims to manage lead generation processes for businesses of all sizes with a focus on data accuracy and user-friendly tools. Datanyze is a B2B data provider that offers sales intelligence and prospecting tools to help businesses find and connect with potential leads. 6sense allows sales and marketing teams to focus on leads, personalize outreach, and accelerate the sales cycle by analyzing intent signals and buyer behavior. 6sense is a B2B data provider and revenue intelligence platform that uses artificial intelligence (AI) to help businesses identify and engage with potential customers.

‍G2’s pricing is custom and depends on the selected features and the number of products. The platform analyzes buyer engagement with reviews, comparisons, and product listings, providing detailed signals about high-intent buyers actively researching solutions. Demandbase excels in account-based marketing (ABM), offering a comprehensive platform that unifies first- and b2b audience data provider third-party data to provide a holistic view of target accounts. It offers advanced intent data capabilities, making it a popular choice for go-to-market strategies. The platform’s dynamic segment creation allows real-time updates based on user behavior, ensuring sales and marketing teams stay aligned. With robust integration capabilities for platforms like Salesforce and Marketo, it fits seamlessly into established workflows.

"The GoLeads Plus program is amazing! In two days, I've closed more business than my people can keep up with. The leads are fantastic, the online exposure is phenomenal and our business is growing thanks to GoLeads Plus!"Donnie We have virtually every household in the US – over 110 million of them with over 160MM people. We have a database of virtually every business in the US – over 12 million businesses – from the smallest “mom and pop” retail store to the largest corporations. For instance, target businesses?

With Cognism, you can easily find buyers who are more likely to buy from you and use contextual data for better conversations. It offers account and contact data enrichment capabilities so that you can supercharge your sales teams. Apollo provides an extensive database with over 65 advanced search filters, such as buyer intent, job postings, headcount growth, and more. Zoominfo SalesOS uses advanced algorithms to accumulate verified B2B data from millions of sources in real time, helping businesses find, target, and engage with the right audience more effectively.

In addition to providing a comprehensive directory of business data, Datanyze offers a range of tools to help you engage with your prospects. It also knows when people have been looking at our website. I like the fact that it will give you the cell phone numbers of C-level employees and tell you when people are searching for your products and services. I really like the variety of reports that can be pulled regarding outreach stats and also the granularity of the filters that can be applied when searching for new prospects to contact. The features present in ZoomInfo allow you to find the exact information you need as soon as you search for it, all in one place.

Visual Visitor offers pricing tiers based on your requirements. With Datanyze, you can identify the technologies companies use, build targeted contact lists and gain valuable insights on your leads. Its advanced features include demographic data, firmographic data and technology tracking.

• EMEA intent coverage added Spain, Netherlands, Sweden, Belgium, Luxembourg, and Finland.
• Firmographics, technographics, sales trigger events, and intent data create predictable lead generation for users and improve prospecting for sales and marketing teams.
• Users can leverage intent signals to identify when prospects are actively researching their products or services, enabling timely outreach.

Exclusive quality at scale

LinkedIn Sales Navigator is a premium subscription made for sales teams to find, track, and connect with leads and companies on LinkedIn. It offers a large contact list and tools to help you find and score leads. Not the best if you need deep info on smaller or newer businesses. Cognism is a sales intelligence platform designed to help B2B teams find, enrich, and connect with potential customers. So it isn't a super smooth platform but full marks for accuracy, depth, and coverage.

Free for 14 days. Instant setup.

There is a limit to how many mid-market buyers are available to you. The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. Since various firms have varying data requirements and levels of quality, not every B2B data provider will be a great fit for every business. Datanyze holds 120 million people’s information, 84 million email addresses, and 48 million phone numbers. It also includes lead and performance tracking capabilities to assist you in growing your business. ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations.

The data is opt-in and contact-level — meaning you get individual contacts, not just account signals, tracking over 1.4 million intent signals from 32 million opt-in B2B professionals. TechTarget's Priority Engine leverages an extensive network of technology-focused editorial websites to generate intent data specifically for IT and technology buyers. See our behavioral analytics platforms guide for complementary analytics capabilities. Forrester highlighted its "highly accurate identity resolution capabilities." A 2025 design overhaul added predictive surfacing of relevant ICPs, deal-risk accounts, and disjointed buying committees.

Top 5 Audience Data Providers

Demandbase, formerly InsideView, uses account intelligence to help businesses pinpoint and reach out to key decision-makers. To get more advanced features, you’ll have to sign up for its Pro plan, which is $39 per month when billed annually. Owler offers a free forever plan with basic features. Owler gives you access to company data, industry research, and real-time news to help you find potential prospects. There are more than 50 filters that you can use to find prospects in your target market.

Trusted By Industry Leaders

Factors enables businesses to identify and engage with their prospects, track website visitor behavior, and attribute revenue to marketing efforts. 6sense is an account-based orchestration platform that uses machine learning to help businesses identify and engage with their most valuable prospects. With providers sucha as eSalesClub offering comprehensive and high-quality B2B data, businesses can confidently scale their outreach and achieve their growth goals. A provider with comprehensive coverage relevant to your target market will significantly enhance your lead generation capabilities and reduce the need for multiple data sources. This information is invaluable for sales and marketing teams looking to identify prospects based on their existing tech stack, allowing for highly targeted and relevant outreach.

Harness unique B2B signals to reachnew audience segments

It offers a convenient Chrome extension for rapid lead generation directly from LinkedIn, complemented by a comprehensive database for broader search capabilities. ZoomInfo is a go-to resource for sales and marketing teams seeking to optimize their lead generation, gain competitive sales intelligence, and uncover valuable market insights. Its primary function is to help businesses gain a deeper understanding of their customers and prospects by enriching existing data with invaluable insights. ESalesClub stands out as a premier provider of accurate and compliant B2B contact data, empowering businesses to forge meaningful connections with decision-makers across diverse industries. It helps sales and marketing teams understand what prospects are actively interested in, enabling them to engage at the right moment and improve conversion rates.

Paid plans are available, starting at approximately $49 per month, which provide additional credits and unlock a broader range of features. Kaspr offers a free plan that includes 5 credits per month, allowing users to test its core functionalities. BookYourData follows a pay-as-you-go pricing structure, where businesses pay only for the contacts they download.